Ghost

This nameplate was introduced by Rolls-Royce at the 2009 Frankfurt Motor Show as a more approachable, driver-focused model beneath Phantom, and it entered the market as a 2010 model year car. The original car was developed to broaden the brand’s reach beyond the traditional chauffeur-driven flagship formula while preserving Rolls-Royce refinement, craftsmanship, and status. It quickly became the marque’s most commercially successful model, and the first generation was expanded over time with an Extended version and later a Series II update. A Black Badge derivative followed, adding a more expressive and performance-oriented character to the range. Production of the first generation ended in 2019, closing a ten-year run that Rolls-Royce marked with special commemorative editions. The nameplate returned in 2020 with an all-new second generation built on the brand’s newer luxury architecture. The modern car shifted the design language toward a cleaner, more minimal look and continued to position itself as the brand’s driver-oriented four-door offering. Because the nameplate has had two separate production periods with a discontinuation in between, its history should be treated as revived rather than continuous.