Oldsmobile

Custom Cruiser

Introduced 1941 United States 0 builds
MODEL HISTORY

The Story of the Custom Cruiser

This nameplate began in the early 1940s as an upscale designation used on the brand’s large senior series, then disappeared for several years before returning in the postwar era. It later reappeared again in the 1950s and 1960s on full-size premium cars, building a reputation as a posh, long-wheelbase expression of the manufacturer’s upper trim lines. In 1971, the name was revived for a full-size station wagon, launching the best-known chapter of the story and giving the brand a wagon that sat above its mainstream family haulers. The early-1970s version was especially notable for its large size, upscale fittings, and distinctive clamshell-style tailgate arrangement. The wagon continued through the downsized late-1970s and 1980s full-size GM era, evolving alongside the company’s rear-wheel-drive B-body platform. Production ended after the 1992 model year, making the final chapter the last of the classic full-size rear-wheel-drive Oldsmobile wagons. Because the nameplate was used in separate eras with gaps between them, it is best understood as a revived historical name rather than a single uninterrupted model run.

THE COMMUNITY

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