ELR

This luxury plug-in hybrid coupe was introduced for the 2014 model year as a low-volume, two-door showcase of the brand’s electrified performance direction. It paired a premium grand-touring body style with extended-range electric technology at a time when that approach was still unusual in the luxury market, giving the car a distinct place in the lineup. The nameplate did not follow a normal continuous run: after the 2014 launch it was absent for the 2015 model year, then returned for 2016 with updated content and revised positioning before ending production later that year. Because of that gap, it should be treated as having two separate production periods rather than one uninterrupted lifespan. In historical terms, it is remembered as one of the brand’s earliest modern attempts to combine coupe styling, advanced electrification, and flagship-like presentation in a single model.