This Boulevard nameplate arrived in Suzuki’s U.S. cruiser lineup for the 2009 model year as a newer, mid-sized entry positioned below the larger M109R. Suzuki described it as a high-performance cruiser with neo-classical styling, using the company’s V-twin cruiser formula in a more compact package than the flagship M-series bike. The model was sold in North America under the Boulevard badge, while Suzuki’s global archive also ties it to the VZ1500 family.
The machine kept the M-series design language: a low, muscular stance, a sculpted fuel tank, a prominent front end, and a broad rear tire that gave it a substantial road presence. In Suzuki’s lineup it served riders who wanted the aggressive look and relaxed ergonomics of a big cruiser without moving all the way up to the largest-displacement model in the range.
Parts-fitment listings from Suzuki Motor USA show the Boulevard M90 through the 2019 model year, which indicates a single continuous production run in the U.S. market with no documented revival after that point. For WhipPotion’s purposes, this nameplate should be treated as a one-period model that began in 2009 and ended in 2019.