Introduced in production form for the 2018 model year, this nameplate marked Lamborghini’s move into the modern high-performance SUV segment and became the brand’s first Super Sport Utility Vehicle. The concept was shown earlier, but the production version reached customers beginning in 2018, establishing a new category for the company and quickly becoming one of its most important modern models. It combined the visual and emotional cues associated with the marque’s super sports cars with the practicality and everyday usability of an SUV, which broadened the brand’s appeal well beyond its traditional two-door lineup.
The early vehicle defined the model’s identity as a luxury-performance SUV rather than a conventional off-roader, and it helped reshape Lamborghini’s product strategy and global sales. Over time, the nameplate expanded into additional performance-oriented and electrified derivatives, but the original model’s significance remained the same: it was the car that proved a Lamborghini could be both a family-capable utility vehicle and a flagship expression of the brand’s design language and performance ethos. Its arrival also echoed the company’s history with earlier utility-focused experiments, while creating a far more commercially successful chapter for the brand.
As a continuous modern nameplate still in production, it has not had a break in its run, and its history is best understood as a single ongoing production era that began in 2018.