Maverick

This nameplate began as a compact car for the 1970 model year, part of Ford’s early-1970s push for a simple, affordable, easy-to-live-with entry in the market. The original vehicle ran through the 1977 model year and became a familiar sight for buyers who wanted straightforward transportation with a strong value proposition. Decades later, Ford revived the name for a completely different vehicle, launching an all-new Maverick as a compact pickup for the 2022 model year. That modern revival reintroduced the nameplate in a new era and in a new segment, while still leaning on the original reputation for accessibility and practicality. Because the name was discontinued after the first run and later brought back, the Maverick has multiple separate production periods rather than one continuous lineage.