This power cruiser first appeared for the 2006 model year as a bold, high-output entry in the modern cruiser segment. It was developed to stand apart from traditional V-twin cruisers by combining long, low styling with a more sportbike-inspired chassis approach, giving it a much more aggressive character than the category norm. In some markets it was also identified under the Intruder name, reflecting a shared international lineage, but the Boulevard-badged version became best known in North America as the performance-oriented member of the cruiser family.
From the start, the model’s identity was defined by its large-displacement V-twin, the use of very large pistons, and its emphasis on muscular styling. Rather than chasing classic retro cues, it leaned into a modern “muscle cruiser” look with a prominent headlight nacelle, drag-style handlebars, wide rear tire, and a stretched, low-slung stance. Suzuki’s official heritage archive describes the 2006 introduction as a high-performance cruiser intended to exceed the conventional cruiser image, and the model has continued to carry that theme ever since.
Over time, the nameplate evolved mainly through cosmetic and trim updates rather than a full reinvention. Special editions and darker visual packages helped reinforce its factory-custom attitude, while the core formula remained centered on big V-twin torque, shaft drive, and heavy-duty road presence. The model has stayed in production through the 2025 lineup, making it one of the longest-running modern Japanese power cruisers still available. For enthusiasts, it remains notable as a flagship-style cruiser that helped define Suzuki’s Boulevard identity and gave the brand a more aggressive answer to the muscle-bike trend.