This midsize all-electric SUV was introduced by Rivian in March 2024 as the company’s next major volume model and a smaller, more accessible companion to its R1 lineup. It was developed on Rivian’s new midsize platform and aimed at broadening the brand’s reach while keeping the outdoors-oriented character that defines the company’s vehicles. Rivian’s official pages position the vehicle as a 2027 model-year product, with the launch rollout beginning in late 2026 and customer production starting in 2026. The vehicle is intended to serve as a family-friendly adventure SUV rather than a niche halo model, combining a more compact footprint with Rivian’s familiar design language and utility-focused packaging. Because it is a current production nameplate with no discontinued-and-revived history, it is treated as a single continuous production run.
MODEL HISTORY