This Plymouth nameplate was introduced for the 1978 model year as part of Chrysler’s import-based strategy in the late 1970s. It was a rebadged Mitsubishi Galant Lambda coupe, brought to the U.S. market under Plymouth branding and sold alongside its corporate twin from Dodge. Rather than serving as a continuation of Plymouth’s earlier performance cars, it was positioned as a compact personal-luxury coupe: stylish, relatively upscale for its size, and aimed at buyers who wanted something more distinctive than a conventional domestic compact.
The car reflected a period when Chrysler leaned heavily on Mitsubishi for small-car products, and its roots were unmistakably Japanese even though it wore Plymouth badges. Its angular two-door body, hatchback-like proportions, and contemporary features helped it stand out in showrooms, while its place in the lineup made it one of the more unusual Plymouths of the era. Enthusiasts often remember it as part of the short-lived but interesting Chrysler-Mitsubishi collaboration that also produced the Dodge-branded counterpart.
The nameplate ran in the U.S. through the 1983 model year, after which it was discontinued. It is remembered today as an uncommon example of Plymouth’s import era: a badge-engineered coupe with a distinct identity, a six-year run, and a direct connection to Mitsubishi engineering rather than to Plymouth’s traditional North American body-on-frame heritage.