Ferrari Luce is Ferrari’s first full-electric road car nameplate, introduced during the company’s 2026 product rollout. Ferrari first unveiled the interior design and announced the name in February 2026, then scheduled the world premiere for Rome on May 25, 2026. In Ferrari’s own 2026 delivery planning materials, Luce appears as a new range model for 2026, indicating its entry into the brand’s lineup as the company’s electric flagship.
The nameplate is significant because it marks Ferrari’s move from a long electrification learning curve — hybrids, KERS prototypes, and plug-in performance models — into a dedicated battery-electric sports car. Rather than being a derivative of an existing combustion model, Luce was presented as a clean-sheet project and as the start of a new chapter for the marque. That positioning places it alongside Ferrari’s most important modern introductions: not simply another variant, but a milestone model intended to show how Ferrari’s driving character can translate into a full-electric format.
As of its 2026 introduction, Luce does not have a prior production history or a second, revived era. It is best understood as a newly launched nameplate rather than a discontinued-and-returned model.