Introduced in 1985, the 328 was Ferrari’s final evolution of the mid-engined, transverse V8 two-seater line that had begun with the 308. The name reflected the car’s 3.2-litre V8 and eight-cylinder layout, and the range was offered in both fixed-roof GTB and targa-roof GTS form. Ferrari presented the car as a refined, better-developed successor rather than a clean-sheet redesign, with updated styling, improved aerodynamics, and a more polished interior that kept the familiar Pininfarina shape but softened its edges.
The 328 occupied an important place in Ferrari history because it represented the last step of that classic 308-era formula before the all-new 348 arrived in 1989. For many enthusiasts, it is one of the most balanced and usable of the analog V8 Ferraris from the 1980s, combining the traditional mid-engine layout with a more mature finish than earlier versions. The model also benefited from Ferrari’s move toward greater everyday refinement without losing the character that made the line popular.
Because it was sold in both GTB and GTS forms, the 328 became one of the best-known Ferrari V8 nameplates of its era. It is often remembered as the end of an important chapter: the final and most developed expression of the original transverse V8 berlinetta family before Ferrari changed direction with the 348. Production ran continuously from 1985 through 1989.