The GranTurismo nameplate first appeared for the 2007 model year as Maserati’s modern interpretation of a grand touring coupe: a four-seat, two-door car with a Pininfarina-led design and a clear emphasis on long-distance comfort paired with sporting character. It quickly became one of the brand’s defining modern models and later expanded into the related GranCabrio convertible line. The original GranTurismo era ran through the 2019 model year, ending with the special Zéda farewell car, which marked the close of production for that generation.
After a production gap, the nameplate returned as an all-new model unveiled in 2022 for the 2023 model year. The revival brought a clean break in design and engineering while preserving the same grand touring mission. The new generation also introduced a more diverse powertrain strategy, including internal-combustion and fully electric variants, and it moved production away from the original Modena-era run before later bringing GranTurismo and GranCabrio production back to Modena. Enthusiast interest remains high because the nameplate bridges classic Italian GT tradition with two distinct modern eras, each reflecting its own moment in the brand’s history.