Toyota introduced this plug-in Prius variant for the 2017 model year in the U.S., positioning it as the more advanced, EV-capable member of the Prius family. It arrived as a successor to Toyota’s earlier Prius Plug-in Hybrid concept and production model, but under a new nameplate that emphasized its upgraded battery-electric range and more premium feature set. The first-generation Prius Prime ran through the early 2020s as Toyota’s mainstream Prius PHEV offering. For model year 2023, Toyota launched an all-new redesign that brought a sharper body style, a more performance-oriented image, and a fresh interpretation of the plug-in Prius formula. That redesign continued for 2024 under the Prime name. Toyota then changed the nameplate for model year 2025 to Prius Plug-in Hybrid, ending the Prius Prime badge after the 2024 model year. As a result, Prius Prime is best understood as the 2017–2024 U.S. nameplate for Toyota’s plug-in Prius, spanning the original plug-in Prius Prime era and its second-generation redesign.
MODEL HISTORY