ELETRE

Introduced in 2022 and launched for customer deliveries in 2023, this all-electric hyper-SUV marked a major turning point for Lotus. It was the brand’s first SUV, first five-door production car, and first model outside the traditional sports-car formula, extending Lotus into the modern luxury EV segment while still emphasizing the handling and aerodynamics associated with the company’s heritage. The name was revealed shortly before the public world premiere, and Lotus has positioned the vehicle as the start of a new family of lifestyle electric models. In period terms, it represents the beginning of Lotus’s mainstream battery-electric era rather than a revival of an earlier nameplate.