Isuzu

i-370

2007 – 2008 Japan 0 builds
MODEL HISTORY

The Story of the i-370

This midsize pickup nameplate was introduced for the 2007 model year in North America as part of a short-lived i-series revival. It replaced the earlier i-350 designation and served as the range-topping truck in the lineup, built from General Motors’ compact pickup architecture rather than from an in-house Isuzu truck platform. The 2007 launch brought a revised powertrain and a higher-output five-cylinder engine, while the 2008 model year added minor updates such as revised towing capacity and small equipment changes.

Historically, the truck is best understood as a rebadged corporate-sibling pickup aimed at buyers who wanted a Japanese-branded alternative in the midsize segment. Its place in the market was brief but notable because it arrived late in the lifecycle of the brand’s U.S. passenger-vehicle business, after years of shrinking volume and reliance on GM-sourced products. The i-series pickup line did not continue beyond the 2008 model year, and the nameplate ended when the manufacturer exited U.S. new passenger-vehicle sales. As a result, this badge is remembered as one of the final Isuzu-branded light vehicles sold in the American market and a concise example of the brand’s OEM partnership strategy in the 2000s.

THE COMMUNITY

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