Introduced for the 2020 model year, this Buick small SUV was created as a distinct nameplate rather than a simple continuation of the earlier Encore. It arrived as part of Buick’s effort to refresh its North American crossover lineup, offering a more upscale, slightly larger alternative in the subcompact-to-small SUV space. Buick described it as a “first-ever” vehicle, and official materials show it entering the market as a 2020 model. The model has remained in continuous production since launch.
The nameplate is closely related to Buick’s earlier Encore, but the two are separate vehicles with different size and market positioning. The GX suffix was used to signal a more substantial and premium-oriented version of the concept, aimed at buyers who wanted the convenience of a small SUV with a more refined feel. Over its life, it has been updated rather than replaced, including a significant refresh for the 2024 model year that brought new styling, a revised interior, and Buick’s newer brand identity. It also became the first North American Buick to wear the brand’s updated tri-shield logo.
In Buick’s modern lineup, this model has become one of the brand’s most important volume vehicles, helping define the company’s current small-SUV strategy. Its history is straightforward: a single, ongoing production run that began with the 2020 model year and continues today.